Gloucester ammo store’s sign criticized for its ‘ugly timing’ … The sign outside the Gloucester Supply Center has generated criticism of and support for the shop owner …  When George Allen Jr. mounted a 15-square-foot sign that reads “WE SELL AMMO” outside of his shop here, just days after a mass shooting in an Orlando nightclub, he posted the bright yellow marquee not only to let customers know about a new product on his shelves but also to make a statement in support of the Second Amendment.  “It’s a beautiful thing,” Allen said. “It’s the right to protect yourself.”   -BostonGlobe

Early in July, after the Orlando shooting, an ammo supplier (see above) began advertising the ammunition he’d started selling.

“It’s a beautiful thing,” he stated, “… The right to protect yourself.”

Alan’s sentiments invoke “human action,” the idea that people ought to take action to deal with their own problems