How FaZe Clan’s Kris “Swagg” Lamberson Turned Gaming Into A Multimillion Dollar Career | Forbes

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Kris Lamberson, who boasts a 6-foot-6 wingspan, left a burgeoning college basketball career when videos of him playing Call of Duty evolved into a full-time job. He’s now one of the most popular Black streamers on Twitch, with 1.9 million followers, and has amassed more than 2.7 million YouTube subscribers. In addition to appearing along with his e-sports teammates on the cover of Sports Illustrated in July, the gamer better known as “Swagg” earned an estimated $2.5 million in the past year from streaming and collaborations with the NFL, Beats and McDonald’s. “I think you’re going to see a lot more of the traditional media trying to tap into gaming,” he says. “Everybody wants to be a gamer.”

We published the first edition of the Forbes 30 Under 30 a decade ago, with one clear goal: to identify the new guard, the young innovators, trailblazers and disruptors remaking our world. That first list featured names like Kevin Systrom, whose company Instagram had only seven employees; Lena Dunham, who had yet to debut on HBO’s Girls; Daniel Ek, who had just launched Spotify in the U.S.; journalist Ronan Farrow, years before he exposed Harvey Weinstein in the New Yorker; and actor Donald Glover, then mostly known as a cast member in the cult comedy Community.

Much of 2022 was being freshly created by this group back in 2012. Ten years from today, it’s a good bet we’ll all be living in a new world being imagined today by the 600 entrepreneurs, innovators and entertainers that make up our 10th Anniversary class.

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